Sign Sign!
Sign Sign! reimagines American Sign Language learning for a college-age audience through a gamified format. The brief called for a handmade or built element and a visual metaphor that captured the journey of mastering ASL while keeping it engaging and accessible..
Deliverables
Figma prototype and wireframes
Business/Organization
St. Lawrence College
Research & Ideation
I built the visual system through mind-mapping and focused research that compared potential metaphors, materials, and production methods, examining which ideas carried the clearest graduation themes, which materials would photograph and scale well, and which approaches were realistic within the project timeline, using those discoveries to guide both the poster and digital assets.
Concept
The app uses layouts familiar to those who navigate music streaming services and mobile games, making interaction immediate and intuitive. This structure positions ASL as expressive and rhythmic rather than purely instructional, aligning with the habits of a digital-native audience.
Visuals
A 3D avatar serves as a friendly guide to each sign. Overhead icons clarify hand placement and expression, while a vibrant palette of electric blue, magenta, and soft gradients reflects the energy of teen-focused media. Rounded sans-serif typography reinforces clarity and approachability. Together, these elements create an environment that feels confident, current, and welcoming to new learners.
Outcome
The final design makes ASL learning active and visually engaging. It turns repetition into play and communication into discovery, aligning with the objective of making learning expressive, fun, and lasting.